For Operations and Supply Chain Leaders


Fulfillment capabilities that deliver on customer expectations


Manage inventory across all locations as a single, integrated network.

Ecommerce customer expectations are rising…and Marketing is making promises that you are expected to keep. Fast delivery. No out of stocks. Drop shipping to support endless aisle accounts. And better margins to offset the high costs of customer acquisition and fulfillment.

The answer isn’t better order and inventory management. The answer is distributed logistics.

Distributed logistics puts inventory in multiple locations to be closer to the customer. Then manages that inventory – at your warehouses, at 3PLs, at retail or wherever you have stock to sell – as a single, integrated network.

The goal?  Support a great customer experience while increasing margins and yield from the inventory you have available to sell to customers who are shopping for your products right now.


The Challenge:
Creating an agile, omnichannel supply chain

The days of just “optimizing” operations are over. Today you are expected to innovate, design a new supply chain network, build new capabilities and adjust your operating model to support the business’s omnichannel objectives and D2C transformation.

The Solution:
Network your ecommerce ecosystem

Etail offers an agile approach to creating your digital commerce ecosystem. First, connect all your sales channels to all your sources of inventory. That creates a single, seamless network that you control centrally from the Etail platform. Then modify or expand your operating model as it evolves by easily integrating new capabilities, facilities or partners.


The Challenge:
Managing multiple inventory locations

Effective ecommerce fulfillment strategies call for distributing inventory geographically to be closer to customers. That cuts delivery time and cost while making it easier to meet customer delivery expectations. But that also means managing a complex array of your owned warehouses and DCs, 3PLs, retail locations and other sources of inventory. And each of these locations may have different WMS, OMS, IMS, ERP and other systems.

The Solution:
Distributed logistics & order management

Etail was built as a distributed logistics platform, designed to handle the complexities of multi-location inventory management. Etail provides real-time visibility to all your inventory, wherever that inventory is located. Etail is platform agnostic. Etail integrates with whatever platforms are in place at each location, normalizes the data, then allows you to manage it from a single centralized platform. Plus Etail leverages powerful Distributed Order Management (DOM) capabilities to automatically route customer orders to the best source of fulfillment.


The Challenge:
Increasing return on inventory

Inventory is another word for “cash”. The pressure is on to increase profitability and operating margins. Getting the most return from your investment in inventory is critical to meeting your business objectives and operating metrics.

The Solution:
Inventory-centric ecommerce

Only Etail is designed to take an inventory centric approach to digital commerce. Etail is built to maximize inventory yield management – getting the most profit possible from the inventory you have available to sell right now. Etail allows your Marketing group to aggressively promote products that are already located close to shoppers, rather than just putting more inventory into the market and hoping sales will follow. The result? Faster inventory turns. Reduced shipping and delivery times. Lower carrying costs. And improved inventory ROI.


The Challenge:
Improving demand planning

Visibility to current available inventory is one thing. Manufacturing products and getting the right replenishment inventory to the right place at the right time is quite another. Ecommerce creates a unique challenge to traditional demand forecasting: traditional planning doesn’t work. What’s needed is a new approach to inventory planning.

The Solution:
Replace guesswork with demand signal management

Traditional inventory planning depends on “guessing” where to place stock based on past demand. Etail is designed to capture demand signals from sales channels, then use advanced analytics to predict future demand. The Etail platform helps predict the optimal inventory level at each stage of the value chain – in your warehouses and DCs, at 3PLs or at retail. Etail’s demand planning and replenishment tools help your team activity manage inventory to increase availability while keeping cash requirements under control.


The Challenge:
Drop shipping & changing fulfillment strategies

The ecommerce landscape is changing rapidly. The old days of just shipping pallets to retailer warehouses, FBA or 1P accounts are gone.  Today’s retail customers demand wholesale drop shipping while online channels want endless aisle support.

The Solution:
Multiple fulfillment options

For more than a decade, Etail has been the ecommerce operations platform of choice for top Amazon merchants – the top ½ of 1 percent of Amazon sellers. Most of these merchants built their businesses by leveraging drop shipping. Etail’s drop shipping and just-in-time cross docking tools are battle-tested and field-approved by clients processing tens-of-thousands of orders day. Plus, only Etail support all major ecommerce fulfillment strategies including drop shipping, cross docking, FBA/FBM, Seller Fulfilled Prime, D2C pick pack ship, and Buy Online Pick Up in Store (BOPIS).


The Challenge:
Building a more flexible, resilient supply chain

COVID taught us hard lessons in many areas. As supply chain leaders, we learned just how quickly marketplaces, fulfillment options, and customer expectations can change. In an ever-volatile environment, change is a given. The challenge is to build smarter, more flexible, more adaptable systems to meet those changes as they happen in real-time.

The Solution:
Keep your options open

Connectivity lies at the core of the Etail digital commerce integration platform. As circumstances change and new opportunities evolve, you need to be able to integrate your ecommerce operations quickly and seamlessly with new sales channels, new fulfillment options and new suppliers. And, with Etail, you are always in control of your fulfillment technology stack – mitigating risks, creating options, ensuring flexibility and a smooth transition to whatever the future holds.


The Challenge:
Adding partners without losing control

In a volatile environment, 3PLs and other partnerships are an important strategy for increasing D2C capabilities, boosting speed of implementation and getting inventory closer to your customers. But partners each have their own systems and infrastructure and you’ll need to connect to it. And more importantly, partnerships can mean giving up control of your fulfillment technology stack. And that can be a serious risk if circumstances change.

The Solution:
Own and control your technology stack

Without Etail, when you add a 3PL or other fulfillment option, you are limited to their technology stack. Your visibility to inventory is limited to the visibility they have – which is only a small part of your total picture. And should circumstances change and you need to replace a partner, you’ll be left scrambling to pull together another integration project.

With Etail, you own the integration layer and the fulfillment technology stack. Your fulfillment partners are easily integrated with Etail, no matter what current OMS, IMS, PIM, WMS or other platforms they use. Changing or adding partners is simple. Once added, you have visibility to that partner as part of your entire ecosystem. Your partner can continue to use their tools, pulling data from the Etail platform. And you’ve mitigated the risk of making changes if circumstances change.


Digital commerce thought leadership from Etail Solutions

Video Series

Distributed Logistics for
Digital Commerce

8 Episodes +
Companion Articles


More than a 3PL. Creating
Business Partnerships



Global Brand Reinvents Its
Ecommerce Strategy with Etail