The Prime Trap: FBA Is Costing Brands Millions, but There's a Smarter Way to Earn the Badge
FBA is costing brands millions in margin, but the Prime badge drives 7x conversion rates. Seller Fulfilled Prime offers a way out — if you have the right technology. Here's how Distributed Inventory Management and Distributed Order Management make SFP viable at scale, and why the payoff extends far beyond Amazon.
