Shipping Optimization

Powerful automation to reduce shipping costs and improve your margins.

Just the way it should be.

Every shipment optimized from cartonization to carrier.

Fast shipping makes fast friends.

Few other factors enhance customer satisfaction or create brand loyalty more than fast shipping. The Etail D2C Operations Control Tower gives you unparalleled flexibility to deliver fast and profitably. We evaluate every order to determine the best way to package that order and the best shipping option available to help you keep those friends. And make new ones.

Reduce carton and shipping expense.

Our D2C Ops Control Tower integrates with all domestic and top international carriers, then “shops” the available carriers to select the best shipping rate. Plus it utilizes advanced cartonization capabilities to optimize packaging based on each product order – even combining or splitting orders and banding products together to produce the most efficient option to reduce carton and shipping costs.

Maximize negotiated carrier rates.

Take full advantage of the shipping rates you’ve worked so hard to get. The D2C Ops Control Tower routes orders based on fulfillment costs by location – including carrier-specific negotiated shipping rates and volume discounts.

Expand your shipping and fulfillment options.

We make it easy to expand your shipping and fulfillment strategy. Cut shipping costs by putting inventory closer to the consumer using 3PLs and other fulfillment partners. Use regional delivery partners to cut last-mile delivery costs. Eliminate shipping expenses by offering curbside or instore pickup options. Our cross-platform, cross-marketplace, cross-supplier integrations give you unlimited possibilities.

Optimized shipping & fulfillment.

Orders are routed to the most effective fulfillment option, no matter where that might be.

Optimized cartonization.

Automate packaging decisions based on product size, weight, shape, perishability and other business rules you set.

Optimized shipping notifications.

Automatically update your order record to send shipping and tracking information to the sales channel.

More of what the Etail D2C Operations Control Tower can do for your shipping optimization:

Optimize shipping and fulfillment.

Automatically split and route orders to optimize fulfillment, reduce shipping cost or use multiple fulfillment methods. Learn more about order optimization.

Shop location-specific rates.

Auto-compare shipping rates, carriers and service level by location and locally print labels for one or hundreds of shipments.

Automatically select optimum carton size.

Automatically select the optimum carton size and shipment configuration for each order to reduce shipping cost.

Tap into new 3PLs.

Leverage our network of integrated 3PL partners to stock product closer to the customer and reduce shipping cost.

Make your warehouse D2C ready.

Use tools to equip existing warehouse operations for DC2 single parcel picking, packing and shipping.

Utilize third-party shipping solutions.

​​The D2C Ops Control Tower integrates with ShipStation and DesktopShipper or use our native shipping engine.

Automatically send shipping notifications.

Automatically write shipping information to the order record and send shipping and tracking information to the originating sales channel.

Support in-store and curb-side pickup.

Avoid shipping costs by supporting store-based fulfillment operations including Buy Online Pickup in Store (BOPIS) and curbside pick-up.

See if our D2C Operations Control Tower is right for you.

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