Distributed Logistics for Digital Commerce Article 5: Dynamic Inventory Publishing

Digital commerce is about yield management.  

Traditional inventory management tends to focus on optimizing forecasting to have the right amount of inventory in the right place. The idea is to match each unit of inventory to a potential sale. A unit of product forecast to be sold at Target, for example, can’t also be forecast to be sold at Walmart. 

But digital commerce adds another layer to that approach. That’s because, in digital commerce, you do have the ability to expose each unit of inventory to multiple shoppers across multiple sales channels simultaneously. You can expose the same inventory to online shoppers at target.com and walmart.com at the same time. In fact, you should be exposing that same inventory to as many shoppers in as many different listings across all the marketplaces as makes sense for reaching potential shoppers 

Dynamic inventory publishing is an important tool in making that happen. 

As a brand or seller, you know how important it is to offer your product everywhere your customers shop.  That means being on multiple sales channels including marketplaces like amazon.com or walmart.com, retail sites like bestbuy.com or homedepot.com, on your own branded website, and retail stores. 

In past articles and videos, we’ve seen how each of these sales channels has their own requirements for publishing listings and for categorization.  But they all have one thing in common: they quickly and severely will punish sellers for going out of stock and overselling. 

The idea behind dynamic inventory publishing is to tell all your sales channels how much inventory you have available to sell – while minimizing the risk of overselling. 


To learn more about dynamic inventory publishing read the rest of this article or watch the accompanying video on LinkedIn. 

Michael Anderson’s vision and leadership drive Etail Solutions forward every day. As a software industry entrepreneur, Michael recognized that a lack of time and money were the biggest obstacles preventing ecommerce entrepreneurs from scaling. He realized the need for a solution that allowed merchants to leverage automation to shift their day-to-day focus from managing operations to driving growth. As a result, Etail Solutions was born. Now, more than a decade later, Michael and Etail continue to lead the evolution of digital commerce, helping 3PLs, fulfillment providers and brands to create and manage their D2C capabilities, to “sell everywhere, fulfill from anywhere”, and to meet demanding, ever changing consumer expectations and sales channel requirements.