Distributed logistics for digital commerce (DL4DC) is about yield management – maximizing the opportunity to drive the most sales and profit from the inventory you have available. Dynamic Inventory Publishing is a way of exposing your inventory to as many shoppers as possible across all your sales channels while eliminating the risk of overselling. It also opens the doors to promotional and merchandising opportunities to increase sales and boost margin.
Next week in Part 6 we’ll look at dynamic pricing and ensuring that you sell at a competitive price while still protecting your margins through capturing the total cost of your product – including the cost of fulfillment – in your pricing strategy.
For the other videos and articles that have been published as a part of this series, visit the series page on our website by clicking here, or visit the Etail Solutions page on LinkedIn: www.linkedin.com/company/etail-solutions/