Imagine leveraging the power and reach of Amazon to drive customers to your stores, dealers, franchisees, fulfillment centers or other locations.
That’s the power of Amazon’s new Local Selling program.
Amazon Local Selling recently was the focus of Etail’s new “D2C Leadership Now” webinar series, hosted by Etail CEO and co-founder Michael Anderson. Joining Michael was Jay Steele, Amazon’s senior business development manager for Amazon Local Selling.
Using Amazon Local Selling, Amazon shoppers order on Amazon, then pick up their order at a retail location, distribution center, dealer or other physical site. Or sellers can offer local delivery and other value-added services.
But Amazon Local Selling is not just open to everyone. Etail is one of a few solution providers working with Amazon to roll out the program.
In their free-wheeling discussion, Michael and Jay covered:
- How Amazon Local Selling works.
- How Local Selling fits into other Amazon selling strategies.
- What products work best on Local Selling.
- How the “halo effect” of Local Selling increase online and in-store purchases.
- How to get determine if Local Selling is right for you and how to get started.
Click here to view the recorded webinar.
Etail also offers an eBook “Amazon Local Selling: A 7 Step Roadmap to Getting Started". Click here to learn more.
Etail’s “D2C Leadership Now” webinar series offers interviews and insights with leaders from leading brands, retailers and online sellers, highlighting concrete strategies to scale D2C fulfillment and improve D2C operations and profitability.