Etail Recognized as Top Marketplace Optimization Tool by G2

G2 Fall 2025 reviews award Etail in eight categories.

Etail Solutions was named a G2 Fall 2025 leader in eight categories, earning top marks for excellence as a marketplace optimization platform.

As an Online Marketplace Optimization Tool, was cited for “Highest User Adoption”, “High Performer”, and “Easiest to Do Business With”.

“The Etail platform opens up all of the current ecommerce marketplaces with a single tool,” commented one G2 reviewer. “Rather than managing multiple direct integrations and EDI connections, we are able to syndicate product catalogs, automate pricing and service marketplace orders end-to-end from one highly configurable interface.”

"Highest User Adoption" signifies that a product has the highest rate of users actively using and engaging with the software within its category. It indicates that the software is easily adopted and widely used by customers, reflecting a positive user experience and ease of use. 

G2 defines “High Performer” products as being driven by high customer satisfaction scores compared to the rest of the category.  Companies cited as “Easiest to Do Business With” topped their category in this important metric.

G2 reviewers also cited Etail for “Highest User Adoption” in the Ecommerce Analytics and the Omnichannel Commerce categories.

Etail was also recognized as a “High Performer” in the Drop Shipping and the Order Management categories and a “Easiest to Do Business With” in the Omnichannel Commerce category.

G2 is the world's largest software review platform. G2 evaluates products based on reviews gathered from their user community and data aggregated from online sources and social networks.

To read user reviews, click here to visit Etail Solutions on G2.

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