Distributed Logistics for Digital Commerce Series, Article 3: Master SKU Management

Digital commerce offers brands and online sellers an unprecedented opportunity to offer their products everywhere their customer shop.

Whether it’s on online marketplaces like Amazon, through retailer sites like Target.com, through new formats like Google Shopping, through your own web storefront or through retail outlets, it’s never been easier to reach your customers.

It’s also never been tougher to get it right. And the penalties for getting it wrong are high.

That’s because each of these sales channels has its own rules, communication methods, content requirements, and miscellaneous specifications and requirements.

Get it wrong and, best case, your listing won’t publish. Get it wrong too often, in a way that might be misleading channel shoppers, or in a way that the channel thinks you might be trying to game their system, and you’ll get thrown off the channel.

Fortunately, there’s a solution. It’s called Master SKU management….

To learn more about what that solution is and how it works in Michael Anderson, CEO of Etail Solutions’ full article, published on LinkedIn: https://www.linkedin.com/pulse/distributed-logistics-digital-commerce-master-sku-michael-anderson/

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Want to start from the beginning of this eight-part “Distributed Logistics for Digital Commerce” series of videos and companion articles? Check out the other sessions, accessible from our blog landing page, or the Etail Solutions LinkedIn page, where this and other interesting and timely articles and videos we publish can be found: www.linkedin.com/company/etail-solutions/

Michael Anderson’s vision and leadership drive Etail Solutions forward every day. As a software industry entrepreneur, Michael recognized that a lack of time and money were the biggest obstacles preventing ecommerce entrepreneurs from scaling. He realized the need for a solution that allowed merchants to leverage automation to shift their day-to-day focus from managing operations to driving growth. As a result, Etail Solutions was born. Now, more than a decade later, Michael and Etail continue to lead the evolution of digital commerce, helping 3PLs, fulfillment providers and brands to create and manage their D2C capabilities, to “sell everywhere, fulfill from anywhere”, and to meet demanding, ever changing consumer expectations and sales channel requirements.