Distributed Logistics for Digital Commerce Series, Article 1: A Change in Paradigm and Why It Matters

Distributed logistics is the capability to place, manage, fulfill and leverage inventory dispersed across owned warehouses, 3PLs, retail and other options to be physically close to potential customers.

In uncertain times, distributed logistics is an important tool is devising an online sales strategy focused on creating flexibility and options to meet an unpredictable future.

And to make matters more confusing, often these models overlap: a brand selling to Target, for example, may find its fastest moving products carried by target.com with the option for Target to ship the product from a Target fulfillment center or from a Target store.

This is the first in an eight-part series of videos and articles focusing on distributed logistics and how it can create options for succeeding in the unpredictable world of online selling….

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Michael Anderson’s vision and leadership drive Etail Solutions forward every day. As a software industry entrepreneur, Michael recognized that a lack of time and money were the biggest obstacles preventing ecommerce entrepreneurs from scaling. He realized the need for a solution that allowed merchants to leverage automation to shift their day-to-day focus from managing operations to driving growth. As a result, Etail Solutions was born. Now, more than a decade later, Michael and Etail continue to lead the evolution of digital commerce, helping 3PLs, fulfillment providers and brands to create and manage their D2C capabilities, to “sell everywhere, fulfill from anywhere”, and to meet demanding, ever changing consumer expectations and sales channel requirements.