Distributed Logistics for Digital Commerce Series, Article 2: Primary Functions of Distributed Logistics

Distributed Logistics is about “Yield Management”. This means that it is the strategic control of inventory to sell the right product to the right customer at the right time for the right price.” Distributed logistics connects all your online sales channels with all of your sources of inventory and then manages it as an integrated network. It can seem complex; but the video shows how it breaks down to five touchpoints that are required to sell on any digital commerce channel and how they relate your fulfillment strategy.

Understanding those touchpoints – and how well your current fulfillment options handle them – is a great first step to creating a digital logistics strategy and boosting your inventory yield and ROI.

Read the full article, posted on our LinkedIn page, to find out how to do that and what those touchpoints are.  If you’re interested in learning more and want to watch the companion video that goes with this article click here.

Michael Anderson’s vision and leadership drive Etail Solutions forward every day. As a software industry entrepreneur, Michael recognized that a lack of time and money were the biggest obstacles preventing ecommerce entrepreneurs from scaling. He realized the need for a solution that allowed merchants to leverage automation to shift their day-to-day focus from managing operations to driving growth. As a result, Etail Solutions was born. Now, more than a decade later, Michael and Etail continue to lead the evolution of digital commerce, helping 3PLs, fulfillment providers and brands to create and manage their D2C capabilities, to “sell everywhere, fulfill from anywhere”, and to meet demanding, ever changing consumer expectations and sales channel requirements.