Go Channel Centric to Build Flexibility into Your Digital Commerce Business

Flexibility, flexibility and more flexibility!

If there’s one lesson we’re learning rapidly as we continue to battle for business continuity and survival in the face of the CoronaVirus Pandemic, it’s that we need to be more flexible.

Not only as individuals by changing our personal habits and behaviors to avoid infection, but also as businesses where we’re facing a myriad of both rapidly changing rules and evolving consumer shopping patterns.

Never before have sayings like the below been more true, and facing these changes becomes even more difficult when we can’t predict what the next change we face will be.

To read more from Jeff Ashcroft’s blog post on LinkedIn, click here.