Distributed Logistics for Digital Commerce Part VIII: Applications & Deployment Examples

 

In this final video of the Distributed Logistics for Digital Commerce Series, we will cover how companies are leveraging this concept to create competitive advantages that drive sales and profit.

After a quick recap of this concept’s objective, model, and capabilities, this strategy is illustrated by walking through real-world scenarios at 3 distinctly different companies. Use cases are explored using examples including an online distributor, commerce enablement provider, and at a brand.

Distributed Logistics for Digital Commerce Part VII: Distributed Order Management (DOM)

 

Inventory yield management is all about getting the most profit possible from the inventory we have available right now. The answer lies in Distributed Order Management (DOM).

In this video, we’ll look at how DOM automates the process of making the best fulfillment decision for every order, leveraging inventory across your entire network of supply, across suppliers, owned DCs, external 3PLs, all your locations, carriers and carrier service levels. This increases profit after the sale, and sets the stage to understanding regional demand, reducing overall inventory levels and improving inventory ROI.

Distributed Logistics for Digital Commerce Part VI: Dynamic Pricing Control

 

Yield management is all about obtaining the highest sales and profit possible from the inventory you have available.  Dynamic pricing is the key driver in making this happen.  

In our latest video, we’ll look at how dynamic pricing needs to factor in all your costs and current market conditions – into your listing prices. Done right, dynamic pricing unites sales and operations strategy in real-time. Done wrong, and you can quickly dig your brand into a hole and create major issues with your sales channels. In this video, we’ll look at the concepts to consider when implementing dynamic pricing while avoiding some of the pitfalls along the way. 

Distributed Logistics for Digital Commerce Part V: Dynamic Inventory Publishing

 

Distributed logistics for digital commerce (DL4DC) is about yield management – maximizing the opportunity to drive the most sales and profit from the inventory you have available. Dynamic Inventory Publishing is a way of exposing your inventory to as many shoppers as possible across all your sales channels while eliminating the risk of overselling. It also opens the doors to promotional and merchandising opportunities to increase sales and boost margin. 

Next week in Part 6 we’ll look at dynamic pricing and ensuring that you sell at a competitive price while still protecting your margins through capturing the total cost of your product – including the cost of fulfillment – in your pricing strategy. 

For the other videos and articles that have been published as a part of this series, visit the series page on our website by clicking here, or visit the Etail Solutions page on LinkedIn: www.linkedin.com/company/etail-solutions/  

Distributed Logistics For Digital Commerce Part IV: Regional Inventory Visibility ARCHIVE

 

Distributed logistics for digital commerce (DL4DC) is about yield management, maximizing the current situation to drive the most sales and profit with what you have at your fingertips.

One of the fastest ways to DL4DC provide tangible results is to gain visibility to where your inventory sits and maximize your regional offerings across major sales channels to provide guaranteed shipping times (think Amazon Seller Fulfilled Prime, EBay Guaranteed, Walmart 2-day, etc.) to increase conversions. This can only be done profitably by first understanding where that inventory and what it costs to deliver that inventory, which is the topic of this Part 4 of the series.

Next week in Part 5 we will cover how to join your regional inventory visibility to your publishing toolset to increase conversions, maximize sales and drive profits with these guaranteed delivery programs across all your sales channels.

Check out the other parts of the series, accessible from our blog landing page, or the Etail Solutions LinkedIn page, where this and other interesting and timely articles and videos we publish can be found, see link below:  

www.linkedin.com/company/etail-solutions/  

Distributed Logistics for Digital Commerce Part III: Master SKU Management

 

Your customers expect to see you everywhere that they shop online – and they do shop everywhere: Amazon, walmart.com, Google and a host of other sites. 

But each online sales channel has its own specifications for listing products – and sometimes steep penalties for getting it wrong. What’s the best way to deal with these confusing – often changing – requirements? 

Enter master SKU management.  

In his latest video, Etail Solutions CEO Michael Anderson discusses how master SKU management simplifies selling across multiple sales channels, improves inventory management and helps smooth sourcing from multiple suppliers. 

Distributed logistics is the concept of connecting everywhere you sell with all of your sources of inventory, then managing them all as an integrated network.  

That means everything – every node on the network like sales channels, suppliers and inventory sources – has to be able to communicate with each other. But they each may be running different operations management systems, communicating in different messaging formats, or using different taxonomies even when talking about the same product. 

Master SKU management is the foundational concept that allows all of these channels to work together, and the cornerstone for pulling off distributed logistics across your digital channels. 

Check out the other parts of the series, accessible from our blog landing page, or the Etail Solutions LinkedIn page, where this and other interesting and timely articles and videos we publish can be found, see link below:  

www.linkedin.com/company/etail-solutions/  

Distributed Logistics for Digital Commerce Part II: Primary Functions of Distributed Logistics

 

 

Distributed Logistics is about “Yield Management”. This means that it is the strategic control of inventory to sell the right product to the right customer at the right time for the right price.” Distributed logistics connects all your online sales channels with all of your sources of inventory and then manages it as an integrated network. It can seem complex; but the video shows how it breaks down to five touchpoints that are required to sell on any digital commerce channel and how they relate your fulfillment strategy.

Understanding those touchpoints – and how well your current fulfillment options handle them – is a great first step to creating a digital logistics strategy and boosting your inventory yield and ROI.

Distributed Logistics for Digital Commerce Part I: A Change in Paradigm and Why It Matters

 

The world is changing in unpredictable ways, and retailers and brands need flexibility and the ability to adapt now more than ever. 

In Part 1 of this series, Michael Anderson, CEO and cofounder of Etail Solutions, provides an overview of some of the concepts underlying Distributed Logistics for Digital Commerce and how they can drive topline growth, increase profitability, and create options as conditions change. 

The purpose of distributed logistics is simple: it provides you options in an unpredictable market. It provides online sellers with ways to leverage a network of inventory supply across owned distribution centers, external 3PLs, supplier-owned inventory, and retail inventory, all operating as a single seamless network for the purposes of driving sales through digital channels. 

This Part 1 is the foundation, future videos will explore how to utilize Distributed Logistics to leverage regionalized inventory, the role of Distributed Order Management (DOM), integrated publishing controls and more. 

Want to learn more? Click here to read the accompanying article on LinkedIn. 

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YOU ARE “Essential”! Clarity For Online Sellers and Fulfillment Organizations About Essential Workforce Due to COVID-19

Michael Anderson, Co-Founder and CEO of Etail Solutions, March 23, 2020

Clarity for online sellers and fulfillment organizations regarding “Essential Workforce,” as an increasing number of states implement “Safer at Home” orders to “flatten the curve” of COVID-19. Confused sellers out there right now are trying to figure out how they are going to be affected. While each state can have its own definition, many are looking to the Cyber Security and Infrastructure Security Agency (CISA), a department within Homeland Security for guidance.

CISA clearly states under the topic of Transportation and Logistics that “Employees of firms providing services that enable logistics operations, including cooling, storing, packaging, and distributing products for wholesale or retail sale or use” are Essential Critical Infrastructure Workforce. To find out more watch our short video, there is a link at the end to CISA’s Guidance documentation. Hope this helps! Stay safe and healthy out there!

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