Digital Commerce Without Limits

Etail is an ecommerce integration, operations and distributed logistics platform for brands, retailers and third-party logistics providers (3PLs) who need enterprise scalability combined with operational flexibility to drive aggressive growth.  For more than a decade, Etail clients have leveraged our platform to integrate and manage their ecommerce sales channels and supply chain into a single, centralized network that improves efficiency, profitability and their customer experience. Our mission is to help our clients drive growth and profitability through the Etail platform.

WHY ETAIL

Ecommerce is exploding. Clients depend on the Etail platform and our newest offering, the Etail Distribute Fulfillment Network, to meet rising consumer expectations and fast-changing marketplace requirements. For more than a decade, Etail has been a proven innovator in the ecommerce space.  This is your chance to build your career in the one of the fastest growing areas of the economy – ecommerce

WHAT YOU’LL DO

The Marketing Manager pays a central role in Etail’s success and is responsible for Marketing and Sales operations, content marketing, our web and social media presence, and lead generation and nurturing. You will own the marketing technology stack and tools, and use these tools to track, analyze and report Marketing and Sales team results. You will manage Marketing and Sales vendors and technology, spearhead new vendor implementations, and regularly audit system workflows. You will be working in a fast-paced environment managing multiple projects at once.

RESPONSIBILITIES INCLUDE

Content Development & Content Marketing

• Develop and execute Etail’s content marketing strategy including content pillars, topic clusters and related blog posts, white papers, video, site materials and other content to improve SEO and drive lead generation.
• Initiate, research and produce white papers, research, reports and other lead generation and thought leadership content.
• Create and distribute social media content based on the Etail’s thought leadership and market insights.  Manage Etail’s company pages on social sites.

Sales and Marketing Operations & Infrastructure 

• Implement and manage day‐to‐day operation of Sales and Marketing tools and automation systems in HubSpot.  
• Create and modify automation workflows to nurture leads and support the sales process.
• Maintain sales funnel and data integrity in the database. Work closely with the Sales team for HubSpot CRM training, in procuring and importing data, and in ensuring data is properly categorized for targeting, lead scoring and analysis. 
• Generate and maintain essential Marketing and Sales reporting and dashboards. 
• Document existing processes. Implement improvements and recommend new systems to enhance marketing and sales productivity.

Website and Digital Marketing

• Drive Etail’s digital presence and continuously optimize our website to drive an effective inbound lead generation strategy and a brand-right client and prospect experience.
• Create and post content for pay-per-click, social and display advertisements, create and deploy landing pages, set budgets, schedule campaigns and use analytical tools to track and analyze results.
• Implement tracking tags, tracking pixels or other attribution integrations as needed. Monitor site health and effectiveness using Google Analytics and other tools.

Lead Generation and Nurturing Programs

• Identify opportunities to develop and execute lead generation and nurturing campaigns. 
• Own strategy and execution for lead generation programs to drive awareness, engagement and acquisition across both new and targeted accounts. 
• Develop segments and contact lists using HubSpot and third-party contact databases to target relevant audiences for each campaign. 
• Support lead generation campaigns through production of emails, direct mail, social media, webinars and other tactics. 
• Develop, manage and execute nurture programs to engage new and existing leads and move them through the sales cycle. 
• Manage the tracking of marketing campaigns and provide recommendations that enhance future campaign performance and measurement. 

Trade Shows and Events

• Plan and execute webinars, prospecting events and trade shows. Seek out speaking engagements, panel participation and other opportunities to demonstrate thought leadership and increase industry exposure. Provide post-event reports and analysis.  Create marketing materials and manage promotions or advance outreach to targeted attendees to drive attendance or booth traffic. 

WHAT YOU’LL NEED

• Bachelor’s Degree in Marketing, Communications or related discipline.
• 5+ years of digital marketing, database marketing, demand generation/marketing automation or related experience. Experience with a B2B SaaS product or service preferred.
• Extensive experience with the HubSpot Marketing Hub including automation strategy, tools and potential applications.
• Strong writing and content development skills including proofreading and copy editing.
• Expertise with landing pages, lead generation campaigns, user experience, and call-to-action creation and implementation.
• WordPress experience a plus.
• Technically capable, excellent communicator, with a desire to improve processes.
• Solid analytical capabilities with the ability to draw actionable conclusions from the data.
• Well organized, excellent attention to detail. Able to manage multiple projects and work well in a fast-paced, collaborative environment.

Please send us a resume and cover letter outlining your qualifications