Live Briefing

Identifying IT Barriers to D2C Growth

An Insider’s View on What it Takes to Scale D2C

Tuesday, July 12, 2022
1:00 PM EDT

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Learn what it takes to scale D2C from a global leader

All the planning in the world is no match for real experience. Get an inside look at the IT strategies a global leader used to scale their D2C capabilities. You’ll get a first hand account of the approach, challenges and key learnings from the man who led the charge for Goodbaby International.

Goodbaby International with 13,000 employees worldwide designs, manufactures, and markets juvenile products under the brands Goodbaby, GB, Cybex, Evenflo, CBX, Rollplay, Happy Dino, Urbini, and others. 

This live briefing is perfectly suited for the IT leader looking to scale their D2C capabilities as well as marketing and operations on how to work with their IT leader to accomplish seemingly impossible goals.

In this live briefing, you’ll learn from Goodbaby International’s VP of IT about how they are leveraging IT to scale their D2C by 400%.

Why stumble through issues others have tackled? Here's your chance to get ahead of the learning curve.

You'll hear about:

How they identified the current limitations and future bottlenecks to getting to that aggressive goal

How they identified which areas they should tackle first

How they evaluated their options on how to address their scaling limitations

The criteria they recommend brands consider when evaluating order management systems

The key takeaways they learned in creating more scalable sales channels, order routing, and inventory management

How they recommend IT and other departments work together to build D2C scaling strategies

Live Briefing Guest and Host

Anthony “Chip” Gaetano

VP of IT, Goodbaby International

Michael Anderson

CEO and Co-Founder
Etail Solutions

Live Briefing

Identifying IT Barriers to D2C Growth

An Insider’s View on What it Takes Scale D2C

Tuesday, July 12, 2022
1:00 PM EDT
Duration: 1 hour

Can’t attend? Sign up and we’ll send you the recorded version after the webinar date.

Register Now